#PeeAware toolkit

Campaign Overview

The #PeeAware campaign by Fight Bladder Cancer is a nationwide awareness initiative running in washrooms across 14 UK motorway service stations and 24 major shopping centres. The goal is simple: encourage the public to "Look Down" and recognise the early warning signs of bladder cancer.

Key Messaging & Symptoms

Please ensure your posts highlight one or more of these three core symptoms:

• Colour: Red, pink, orange, or brown pee, even just once.

• Frequency/Urgency: Running for a pee more often than usual or with sudden urgency.

• Persistent UTIs: Frequent urinary tract infections (UTIs) or burning that does not respond to antibiotics.

Instagram/Facebook

Caption
Are you #PeeAware? 🟧 🟥 🟫 Fight Bladder Cancer has put life-saving information in washrooms across the UK. The colour of your pee matters. If it’s red, pink, orange, or brown, even just once or you have urgency or frequent UTIs that won't go away, it’s time to contact your GP.

CTA
Scan the QR code on the posters to find out more.

Hashtags
#PeeAware #LookDown #FightBladderCancer #EarlyDiagnosis #HealthCheck

Visual Assets Checklist

Please use the provided high-resolution poster imagery provided - click here to download:

• Colour Check Poster: "I'm not the only thing that changes the colour of your pee"

• The Frequency Poster: "Are you running for a pee more often than usual?"

• The UTI/Burning Poster: "We're not the only things that can make your pee burn"

Please ensure that the Fight Bladder Cancer name and or logo is used within all communications alongside #PeeAware in socials or otherwise.

Important Links & Tags

• Primary Hashtag: #PeeAware

• Secondary Hashtag: #EarlyDiagnosis

• Campaign Website: PeeAware.org

• Tag Us: @bladdercanceruk (X, FB, Insta) @FightBladderCancer (LinkedIn)